RealSiteWorth
Field notes on website valuationJun 6, 2026
RealSiteWorth field notes

What sites are actually worth — and how to read a valuation.

Method writeups and field notes from the team building RealSiteWorth. We publish what we'd want to read if we were about to list, sell, or buy a website — and nothing we wouldn't stand behind.

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All field notes

Every piece we've published.

119 posts
Brandable domain value
IndustryValuation

Brandable domain value: what actually sets the price of a memorable name

Memorability, length, the .com premium, and category signal — the four levers that move a brandable domain's value, read through a valuation lens.

Jun 6, 2026·8 min read
Exact match domain value
IndustrySEO

Exact match domain (EMD) value: what a keyword domain is really worth after 2012

EMDs lost their automatic ranking edge in 2012. Here is where their value actually survived — type-in traffic, brand fit, and conversion.

Jun 6, 2026·8 min read
SDE multiples explained
Growth & multiplesMethod

What is a good website multiple? SDE multiples, explained

What an SDE multiple is, the ranges by site type, what pushes it up or down, and why multiple × SDE gives you a band — not a point.

Jun 6, 2026·9 min read
Backlink toxicity & value
MethodDomains

Backlink Toxicity and Domain Value: How Toxic Links Actually Move the Number

Most spammy links are ignored by Google now. Here is when backlink toxicity genuinely depresses value — and when over-disavowing hurts you.

Jun 6, 2026·9 min read
EstiBot accuracy review
MethodDomains

How accurate is EstiBot? A domain appraisal accuracy review

What EstiBot's automated appraisal can and can't tell you, where any single-model number drifts, and how to sanity-check it before you bid.

Jun 6, 2026·8 min read
HumbleWorth accuracy review
MethodValuation

How accurate is HumbleWorth? A website valuation accuracy review

What a free automated valuator like HumbleWorth can and cannot tell you about a site's worth — and how to sanity-check the number.

Jun 6, 2026·8 min read
Domain Authority vs value
MethodSEO

Domain Authority vs domain value: why a high DA does not mean a high price

A high Domain Authority score is a third-party SEO metric, not a price tag. Here is why the two diverge — and what actually moves value.

Jun 6, 2026·8 min read
Free vs paid appraisal
DealsCompare

Free vs paid domain appraisal: what you actually get for the money

What a free automated estimate covers, what paying adds, and when the free band is genuinely enough — without paying for theater.

Jun 6, 2026·8 min read
Domain appraisal for taxes
DealsMethod

Domain appraisal for taxes: what an automated estimate can and cannot do

Why people need a domain value for taxes, what an automated estimate gives you, and where you need a qualified appraiser instead.

Jun 6, 2026·8 min read
Reading a domain appraisal
MethodValuation

How to read a domain appraisal: turning the number into a decision

What the parts of an automated domain appraisal mean — range, confidence, signals, reasoning — and the red flags that lower trust in a number.

Jun 6, 2026·8 min read
SaaS MRR valuation
Growth & multiplesMultiples

SaaS MRR multiples: how recurring revenue is valued

Why SaaS trades on an MRR or ARR multiple, what pushes that multiple up or down, and how to read the band you get back.

Jun 6, 2026·9 min read
Short domain name value
IndustryValuation

Why short domain names are worth more — and how much

Why fewer characters command higher prices, the letter and numeric tiers, and how to value a short name without paying a hype tax.

Jun 6, 2026·8 min read
Affiliate site valuation
ValuationMultiples

How affiliate websites are valued: earnings, multiples, and the risks that compress the band

Affiliate sites trade on SDE × a multiple — but program and traffic risk quietly compress that multiple. Here is what moves it.

Jun 6, 2026·9 min read
Multi-model ensemble
MethodValuation

Why RealSiteWorth blends multiple models — the ensemble explained

How a multi-model ensemble produces a sturdier valuation range, and why the dollar figure is computed in code, never invented by an AI.

Jun 6, 2026·8 min read
SBA loan appraisal
DealsMethod

Domain & website value for an SBA loan: what lenders actually need

Why an SBA-financed website acquisition needs a defensible value, what lenders require, and where an automated estimate fits — and stops.

Jun 6, 2026·8 min read
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