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YouTube valuation

What is a YouTube channel actually worth?

A conservative valuation range. A 500-word analyst memo explaining the number. A prioritised roadmap to lift it before you sell or negotiate a sponsorship deal.

youtube.com/@
✓ Range + confidence — never fake precision·No signup·~12 seconds
01
Method

Most calculators get the math wrong.

View count × a flat per-view rate is the wrong shape. CPM, RPM, niche, audience geography, and watch time each move the answer independently.

The same one million monthly views can return $2,000 or $30,000 depending on niche.

Finance and tech channels can run a $20–$50 CPM. Gaming and vlog channels often run $1–$5 for the same monthly views. That spread carries straight through to earnings.

A useful valuation collects every input separately, then shows you the range — not a fake-precise single number.

02
Revenue stack

Ad revenue is the smallest line for serious creators.

Most channels with serious revenue earn 30–60% of total income from off-platform brand deals — not from AdSense.

The full stack: ad revenue, YouTube Premium revenue, channel memberships, Super Chat, Super Thanks, BrandConnect sponsorships, Shopping affiliate revenue, and direct off-platform deals.

Subscriber count is a leading indicator but a lagging input. Watch time, click-through-rate on titles, and 30-day rolling view velocity are stronger predictors of forward earnings.

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Run a real valuation in 12 seconds.

Plug in your handle. We'll deliver a midpoint + band + confidence — and a 500-word memo to back it up.

03
What buyers pay

Buyers price against three benchmarks.

When a YouTube channel changes hands, the offer triangulates against trailing twelve-month earnings, niche multiples, and audience durability — not subscriber count.

A clean channel with documented CPM history, consistent upload cadence, and transferable content IP clears at a higher multiple than a channel with comparable subscribers but weaker monetization.

Buyers also check for moderation risk, copyright strikes, and brand-deal exclusivity clauses that survive transfer. These are uncertainty discounts, not show-stoppers.

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youtube.com/@
Value your YouTube channelFree · ~12 seconds