How We Use AI

Last updated: May 25, 2026

Real Site Worth uses AI to help explain website, domain, and creator-asset estimates in plain English. We also use AI as part of our internal drafting and editorial workflow. This page explains the guardrails.

1. The AI Firewall

Our current valuation architecture separates calculation from explanation. Deterministic code calculates the value range and confidence band. AI may help classify qualitative signals and write the narrative explanation after the estimate exists, but it is not allowed to invent facts, fabricate sale history, or change a computed output.

2. Where AI may be used

• Report narration. AI may draft the Valuation Memo and Value-Gap Roadmap from structured report context.
• Qualitative classification. AI may help organize non-identifying signals such as asset type, topical fit, risk notes, or explanation order.
• Content drafting. Articles, help text, FAQs, and policy explanations may be drafted, edited, summarized, or improved with AI assistance.
• Editorial workflow. Our editorial team may use AI to outline, rewrite, check clarity, generate examples, or compare a draft against internal standards.
• Support and operations. AI may help us summarize internal, non-sensitive operational material, but support requests containing personal information are not sent to AI providers.

3. Where AI is restricted

• AI must not receive personal information or payment information.
• AI must not invent a past sale, a traffic figure, a revenue figure, or a source citation.
• AI must not imply a human expert reviewed a report unless that review actually happened.
• AI must not present an automated estimate as a certified appraisal, broker opinion, financial advice, tax advice, legal advice, or investment recommendation.
• AI must not expose private sourcing, raw outside responses, internal field names, or proprietary calibration details in user-facing output.

4. Editorial standards for AI-assisted content

Real Site Worth is not a law firm, broker-dealer, accounting firm, tax advisor, or certified appraisal practice. Our public content may be written by people, drafted with AI, edited with AI, or produced through a combination of human and AI workflows. Regardless of draft origin, our editorial standard is the same: content should be useful, plainly written, source-aware, and honest about uncertainty.

We do not claim attorney review, CPA review, broker review, or certified appraisal review unless a specific piece of content or report says so. If a page says only that it was editorially reviewed, that means our internal editorial team reviewed it for clarity, source support, and consistency with our standards. It does not mean it was reviewed by a licensed professional.

5. Human oversight

AI-assisted pages, templates, and report frameworks are subject to human editorial oversight before publication. Automated valuation reports are generated on demand and are not individually reviewed before delivery unless we expressly say otherwise. If you believe an output is wrong, contact us and we will review the issue.

6. What this means for users

AI can make a report easier to understand, but it does not remove the limits of an automated estimate. You should verify important facts, compare other sources, and seek independent professional advice before buying, selling, financing, or investing based on any valuation.

For the estimate limits, see the Valuation Disclaimer. For the model overview, see our Methodology. For data handling, see our Privacy Policy.