Every piece we've published.
Are websites recession-proof income? An honest answer
No asset is recession-proof. But some website income models hold up far better than others — and buyers price that gap into the multiple.
Earnouts explained: how deferred, performance-based payments work in a website sale
What an earnout really is, why buyers use them, and how to protect yourself when part of the price depends on the site's future numbers.
YouTube vs TikTok: which channel sells for more?
Same audience size, very different exit. Why YouTube channels usually clear higher multiples than TikTok accounts — and when TikTok wins.
Working capital in a website sale: what transfers at closing and what gets normalized
Most small website deals close cash-free, debt-free — so inventory, receivables, prepaids, and deferred revenue get normalized at closing.
Website Marketplace Fees Compared (2026): The Models, Not the Myths
Self-serve, curated, brokered, domain marketplaces — how each fee MODEL works, how it scales with deal size, and how to net more.
Web app vs SaaS: why the valuation gap is huge
Same profit, very different price. Why recurring subscription revenue earns a far higher multiple than a one-off or ad-funded web app.
How to value a UGC creator business (and why it prices like a service, not a channel)
A UGC business sells brand videos as a service — so it carries the service discount. Founder dependence is the whole valuation.
Trailing twelve months (TTM): the earnings window valuation actually uses
Why buyers value a site on the trailing twelve months — not last year, not a peak month — and how the trend inside it moves the multiple.
How to value a Threads account — on an early platform, the number is mostly off-platform
Threads has barely any native payout yet. A Threads account is worth its portable audience and the funnel it feeds — not its follower count.
Traffic quality vs quantity: why intent beats pageviews in a valuation
Raw pageviews flatter a dashboard. Buyers pay for the slice that converts — the intent, source, and behavior behind the visits.
How to value a Snapchat account or creator business
Snapchat changes how it pays creators. Value the account on transferable revenue, not Snap Star badges or follower counts.
How to value a stock photo or media website: library, licensing, and the AI question
A stock media site sells on recurring licensing revenue and a defensible library — with AI generation now a real forward risk in the band.
How to value a Rumble channel without guessing at the number
What a Rumble channel is actually worth — why it is priced on revenue not subscribers, and the platform-concentration risk a buyer discounts for.
Seller Financing a Website Sale: How a Seller Note Works (and What It Costs You)
How a seller note widens your buyer pool, can lift the headline price, and what the default risk does to your real net proceeds.
Revenue diversification and the multiple: why spread-out income sells for more
One ad network, one affiliate program, one channel — buyers discount it. How diversified revenue and traffic lift the multiple before a sale