Earnings carry the valuation. The multiple carries the argument.
Monthly revenue is normalized into annual seller discretionary earnings after COGS and the practical operator cost to run the store. The range never comes from a URL.
The deterministic model anchors sub-$1M owner-operated stores to a conservative 2.0–3.0× annual SDE band. Missing COGS falls back to category defaults instead of flattering assumptions.
The AI layer explains the drivers and risks after the number is computed. It is not allowed to invent or move the dollar value.
